Top 9 Print Marketing Materials To Increase Your Sales
Did you know that 92% of adults aged 18 to 23 say it's easier to read printed content rather than digital? And, that response rates for direct-mail marketing was 37% higher than for email marketing. That’s a huge percentage!
In a world where online interactions reign supreme, these statistics may come as a huge surprise. Especially so when you consider Generation Z adults seem to prefer digital over analog.
Evidently, print marketing still holds lots of value over online marketing and you need to utilize both. Printing marketing materials is still one of the best forms of advertising for your company.
Here are the top 9 print marketing materials that can help increase your sales.
1. Business Cards
You should never forget about business cards. Sure, there are ways to hand over a digital contact card, but having this small sliver of paper can make all the difference when you meet someone in a rush and want them to get in touch with you.
Not only that, but you can quickly jot down any notes or other information for potential clients on the back, which makes it super handy to have. And if your prospects aren't quite ready to buy yet, at least they'll have your card so they can reach you when they are ready.
Don't just print out your marketing material on plain pieces of paper. You want to have a strong letterhead to clearly represent your brand.
The best type of marketing leaves you top of mind in your prospects' heads. Just like with business cards, if they're not ready to go through with a purchase yet, you'll be the first brand they think of when they are.
Just like how you shouldn't print your letters on plain paper, you shouldn't send them out in plain envelopes, either.
The envelope is a blank canvas, and you should take advantage of that. Use it as a way to catch your audience's eye and promote brand awareness.
By matching it with your letterheads, this makes for a stronger presence, and you can bet it'll leave a good impression on people. It'll also make it easier to remember your company and what you can do for them.
Brochures are a must-have, especially when you're attending an event such as a trade show or networking conference. This is a clear and concise type of marketing material you can pass out to anyone who's curious about your company.
Not only do brochures offer readers a glimpse into what your business does and what it can offer, they're also a great way to get your brand name out there. With a good design, your brochures can help prospects remember your business.
5. Presentation Folders
Presentation folders are an excellent print marketing tool since they can be used in multiple ways.
First of all, you can hand one of these to your customers, with all your materials neatly tucked inside. That way, they don't have to deal with a messy stack of papers and they’ll see that you are very organized.
Also, once they've looked at and used the marketing materials inside, they can remove them and use the folder for other important papers. This can help immensely with staying top of mind, especially since it becomes a promotional product at this point.
Your own employees can use these presentation folders as well. If they need to present at a meeting, or are a speaker at a trade show, they can use these folders to put their presentation materials inside. They can also distribute some to the attendees to follow along.
Yes, you can always just give your prospects the link to your website and they can check out everything you have on there. But the truth is, many people prefer to have a tangible way to explore a company's offerings.
This can be especially true of older consumers, who either don't like to use the internet or can't figure out websites. By having catalogs on hand, you can give those who prefer print an option to check out your products without having to use the internet. For example, industries that still focus on printing catalogs are printer, retailers and technology products.
7. Certifications, Case Studies and Testimonials
Again, you can have these available on your website, but you can supplement that with physical copies as well. For instance, you can place copies of your case studies within the presentation folders mentioned above.
Or you can have a stack available in your office. When you have face-to-face meetings with clients and/or prospects, you can quickly hand them a case study packet and avoid fumbling around with setting up your laptop and trying to navigate to the appropriate page on your website.
The same can be said of certifications and testimonials. When prospects and clients want proof of the quality of your work, you can quickly show them by providing them with a testimonial sheet. When they need to know about your certifications such as SOC II, HIPPA, WBENC etc. having a printed copy gives your client proof and ease of mind.
These are also great for staying top-of-mind. While the majority of companies send out email newsletters, you can give printed ones a try. Recipients are more likely to take a look, while on email, it's more likely they don't even open it.
Send out a quarterly email to let your prospects and customers know how the business is doing and offer them some valuable information. Newsletters can include information regarding industry trends, new services and new product releases. You can even include coupons and discounts for extra value.
9. Thank You Cards
Many businesses focus on chasing prospects down and securing sales, but many forget about the follow up. This is just as important as getting prospects through the funnel!
Make sure you let your customers know how much you appreciate them by sending them branded thank you cards with personally written messages inside.
By taking the time to do this, you can set yourself apart from your competition and prove you really value your customers. This can prompt repeat sales, loyalty, and it really shows you’ll go the extra mile for your client!
Use These Print Marketing Materials for Success
With this list of the top print marketing materials, you have all the tools you need for marketing success.
While online marketing is certainly important in this day and age, you can't forget about your printed marketing materials. By combining online with offline, you'll be able to truly reach all of your intended audience. As a result, you'll see your business grow!
Do you need any printing or mailing services for your business? Then get in touch with us now! We'll have a sales representative help you plan a visit.