Marketing Matters: 7 Promotional Things Commercial Printing Services Can Do for Your Business

Published June 20th, 2019 by Devteam

If your business is struggling to reach customers, produce professional looking printed materials, or solidify brand loyalty, you definitely need to hire printing services.

You’ve probably been contemplating hiring a professional printing company for some time now, and it’s time to get started. The longer you wait, the longer your competitor has to reach your customers with beautifully printed materials.

Using the expertise and reach that commercial printing companies have to offer will be well worth the investment.

When you’re looking at where to put your marketing dollars for the year, you want to disperse your efforts across a variety of mediums. Remember that the power of print is still more effective than many of the more expensive options. 

Trying to tackle a major print campaign internally isn’t always the best way to save a buck either. Here are a few reasons why going with a pro will save you both time and money and most importantly, generate sales.

Create Products They Will Remember

Email inboxes are flooded with junk mail, promotional material, coupons, and advertisements. There are so many emails coming in from different distribution lists that consumers tend to tune these out as white noise.

If you’re printing and sending a high-quality promotional product, consumers are far more likely to remember you.

While an email may go to your junk folder, a cool promotional item is something you’ll hold on to and remember.

According to a study by the Advertising Specialty Institute, 84% of people in the United States are more likely to remember your company’s name when they open a promotional product with a logo in the mail. That’s a powerful stat.

Reach A Wider Audience

If you’re only marketing online you are missing out on a bigger pool of potential customers.

High-quality direct-mail pieces can reach a lot of local customers without the need for their email address.

Millions of Americans sort their mail daily and you could be missing out on all of those opportunities to be seen.

Rather than pay for expensive email lists, focus your efforts on both a digital and print mailer campaign. These two forms of advertising can work together instead of in competition.

The combination of both print and digital marketing will help you reach a wider range of people.

Increase Brand Loyalty

Brand loyalty is one of the most crucial keys to a successful business. The more your costumers keeps coming back, the more likely they are to refer you to other people. Word of mouth is vital to any business.

Repeat costumers are also more likely to rate your services and talk about you on social media. Customer recommendations can’t be bought but you can use printed marketing to help promote brand loyalty.

Rewards or punch cards are a great example of printed materials that increase brand loyalty. A customer is far more likely to keep coming back if they are earning loyalty points towards free goods and services with every purchase.

A punch card, for example, is an easy way to keep customers coming back. After 10 cups of coffee, they can receive a free one on the house. You can’t go wrong with something free.

Save You Time

When you hire a professional printing company you can save crucial production time. With any business, time is money.

You will save a lot of both time and money by running larger quantities of materials with a professional.

Internal resources can be saved as well as your internal IT infrastructure. Small printers can’t handle the number of materials you need to be cost-effective. You’ll waste more ink, toner, paper, and man-hours than it’s worth.

Have Peace Of Mind

If you don’t think your company’s printers are up to the task of a large scale job, they probably aren’t.

Breaking a printer, printing materials with mistakes, and blowing timelines are all real problems you face when printing large-scale jobs internally.

Rest easy and know that your printing projects are being taken care of by printing professionals. Projects will run smoother, take less time, and be handled seamlessly when you go with someone who does this day in and day out.

This allows you to focus on your customers and not the logistics of printing.

Improve Design

While your internal marketing team may be great, there are often improvements that can be made by going with a professional. When you’re making printed marketing materials in-house, you’re often limited by software, printers, and materials.

Open up a new wave of creativity by utilizing a designer at a professional printing company.

Designers can offer tips to make your current piece better or just tweak it for the printing process. Your work will be checked for mistakes and set up to print at the highest quality.

Designers know the proper resolution for printing, what materials work best and how to streamline the process. Professional print designers utilize the best digital printing services and technology available. 

Generate Sales

The most important thing a professional printing company can help you with is generating sales. Professional experts will take care of the details and logistics while you can run your business.

With an increase in reach and quality, you’ll see an increase in sales.

Larger print campaigns will reach a larger audience and help you stand out from your competitors.

According to a recent survey by polling firm PSB, four out of five business owners said professionally printed marketing materials help them stand out.

Commercial Printing Companies Are Worth The Investment

Seeking professional printing services will save you time, money and peace of mind.

You can take the time to focus on growing your business and let the printers take care of what they do best. With your mind off the details of margins, binding, and mailing, you can focus on your marketing goals.

Commercial printing companies will always give you a great return on your investment.

Fill out the online quote request form and get your next campaign started.

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