Inside the List: Print, Mail Services Company Shifts Focus During Pandemic!

Published June 4th, 2020 by Arrowmailadmin

Arrowmail Interview with South Florida Business Journal


Along with most other businesses, Arrowmail Print + Mail Services is facing a crucial time. The family-run company took in more than $18 million in revenue last year, earning it a spot on this year’s list of women-owned businesses. But business has slowed due to Covid-19.

The Business Journal spoke with two of the company’s founders, Cristina Fernandez and her sister, Carolina Echarte, about the effects of the pandemic and where their focus lies now.

Arrowmail Print + Mail Services Founder Cristina Fernandez

How has Covid-19 impacted your business, and what changes have you implemented in the face of the pandemic?

Fernandez: We’ve definitely had a slowdown. Some of our big customers, like the cruise lines, are not working at all right now. And even the customers of ours who are working, most are doing so from home, so they’re not generating much mail. Some businesses are giving us more of their usual mailroom work because they’re not able to do it, and that’s allowed us to pick up a good portion of our clients. But we’re still off by about a third of our usual business.

Echarte: We’re an essential business, so we never closed. But we’ve had to implement a lot of new safety protocols, from no-contact delivery to temperature checks and other social-distancing measures. In the very beginning [of stay-at-home orders], we split our staff in half, and one half took paid quarantine time while the other half came to the office. Then we had them switch, so that everyone has taken time at home and business could continue. We also have our delivery drivers out on the road, so we’ve been doing a lot of deep cleaning of our trucks.

Arrowmail Print + Mail Services Founder Carolina Echarte

Do you have any concerns about bouncing back?

Fernandez: Right now, let’s face it: We’re losing money. And we expect to continue losing money for at least a couple more months. But as we transition out of this, we want to make sure that we’re able to keep our employees onboard.

Echarte: We’re fortunate that we began this year with an increase in sales, year-over-year. And we believe we can weather this. But we’re certainly taking a hit at the moment, and we want to make sure our employees don’t take that hit. Our average employee has been with us 16 or 17 years. Basically, when you start here …

Fernandez: … we adopt you.

What are some trends you’re currently seeing in your industry?

Echarte: Our print department is the primary mover for us, in terms of profits, amount of business and growth. We’ve made significant investments to stay ahead of the game there, and we’re going to continue to put a lot of effort into it.

By Jessica Bryant - Data Reporter, South Florida Business Journal
Published on May 8th, 2020 


South Florida Women-Owned Businesses

Inside the List: Print, Mail Services Company Shifts Focus During Pandemic

Arrowmail Print + Mail Services

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