How to Make a Brochure That Sells: 9 Tricks You Need to Know
While it’s no secret that digital marketing is the way of the future, some forms of print marketing still play an essential role in most companies’ marketing plans. Printed “leave behind” materials, like brochures, are often the key to closing the deal.
However, this only works if your brochure is designed correctly. Here’s everything you need to know about how to make a brochure that sells.
How Brochures Help Close Deals
For all the good of high-tech digital marketing, there’s still something to be said for having a physical brochure that you can hold in your hand. They’re a cost-effective way to reach your target audience. They’re inexpensive to make and cost nothing to distribute.
By handing a prospective client a brochure when you leave, you create a personal and memorable touch. More importantly, they are often the key to closing the deal! Even if you just leave flyers out where people can take them on their own, it’s a quick and straightforward way to spread your information. It also makes it easier for people to pass this information out to other friends and family members.
How to Make a Brochure: 9 Simple Tips for Success
Your brochure is a reflection of your company, and, in many cases, will make or break a prospective customer’s first impression. With this in mind, take a close look at the following nine tips for creating a successful brochure.
1. Start with a Purpose
Before you do anything else, take the time to think through the overall purpose of your brochure. If you know what you’re trying to achieve, you’re more likely to accomplish it.
Are you trying to advertise a special event? Share information about your newest project? Educate people about what your company does?
Each of these objectives requires a different approach. Since a brochure is a way to communicate with your audience directly, you need to start with a clear picture of precisely what you want to convey.
2. Don’t Go Overboard with Fonts
One of the most important tips you’ll hear from professional designers is that it’s critical to limit your fonts. In most cases, having fonts for your headings, subheadings, and body is sufficient.
It’s also not essential to seek out some crazy font that nobody has ever heard of. If your company has a signature font already, go ahead and use it.
Otherwise, beware of trying to get too creative. It’s not necessary and is often distracting.
3. Choose Your Materials Carefully
It’s always a good idea to opt for high-quality materials. A flimsy, cheap brochure is a poor reflection on your business and will often end up doing more harm than good. Choosing quality paper may increase your cost a bit, but it’s an investment that’s well worth it.
4. Spend Some Time on Your Copy
Your copy is one of the most critical parts of your brochure, and it’s also an area where many business owners make mistakes. These tips will help you optimize your copy:
- Don’t get too wordy. Remember, it’s a brochure, not a novel.
- Pay extra attention to your headlines.
- Use simple statements and avoid big words.
- Don’t forget to add one (and only one!) call to action.
Before you finalize your copy, make sure you review each of these points and always double check your spelling for errors!
5. Design with Purpose
When you’re designing your brochure, think about how you will use it. If you’re going to hand it to people on the go, make sure it’s the right size to easily fit in someone’s pocket. If it’s going to be displayed among many other brochures, you may want to make it a bit bigger, so it stands out from the crowd. Make sure to discuss this with your designer so that your brochure creates the best and most efficient impact!
6. Get Your Images Right
Humans are incredibly visual, so if you want your brochure to make a real impact, you need to use great images. If possible, try to avoid stock images and instead opt for high-quality custom photography. Most importantly, when it comes to images, never cut corners.
Rule of thumb: Always use high resolution images for all your printed marketing materials! You don’t want any pixelated or fuzzy images being used as it will reflect poorly on your company.
7. Stick with What Works
There’s no reason to reinvent the wheel. While you certainly want some unique design elements in your brochure, there’s also nothing wrong with sticking with what’s already been working for thousands of other businesses. Familiarize yourself with design best practices and apply them to your project.
8. Consider Your First Impressions
You’ll also want to consider the impression your brochure materials will make, especially when you have a variety of target audiences. Cater your printed brochures effectively towards a specific target audience!
For example, if you’re designing a brochure for a charity, you wouldn’t want to use expensive luxury materials and add upscale elements like gold foil or raised text. On the other hand, a brochure for a wealth management firm might want to incorporate all of these elements.
9. Proofread, Then Proofread Again
There are few things worse than working hard to design the perfect brochure and then noticing after you receive thousands of copies that there’s a typo. This is a mistake that’s both embarrassing and expensive.
Print out your final copy and proofread it thoroughly – then proofread it again. After you’ve done that, ask a second (or even third) person to check it as well. You literally cannot proofread a brochure too many times!
Create the Perfect Brochure Today
Now that you know how to make a brochure, you might be thinking that you really don’t have the time or expertise to deal with it. No worries! Our professionals are here to help with everything you need from the initial design phase to printing and everything in between. Contact us today to discuss your goals and get started.