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Direct Mail Advertising: Why Printed Material is Best for Business

Published February 10th, 2020 by Devteam

If you want to thrive in today's landscape, you've got to put together some marketing strategies that count. 

In this regard, direct mail still happens to be one of the best forms of marketing. This form of marketing thrives even in a Web 2.0 world, so be sure that you consider how it can help your business grow to the next level. While various digital marketing arenas are becoming increasingly congested, you can cut through the competition and stand apart from the rest by simply continuing to create and implement high quality direct mail marketing campaigns. 

Consider these advantages of direct mail marketing and reach out to a company that can help you get started. Learn why direct mail marketing is still a great way to advertise your business this year.

1. It’s Easily and Accurately Measured

Using direct mail marketing is far from obsolete! It provides a printed connection to your target customers and can actually provide leverage to all of the marketing you are already doing, whether digital or physical. 

Today, one of the best reasons that direct mail marketing is useful is because you can quite easily measure it. Physical materials are easier to track -- especially when they are paired with a qr-code, a mailing list or other marking forms. 

When you're able to measure your direct mail campaigns, you can use these analytics to fine-tune your process. That way, you can close in on your demographic target lists more effectively and get a higher response rate from your customers.  

2. Physical Mail Creates an Impression

We're so bogged down in digital content today, to the point that most people have a hard time being without their cell phone or tablet for long. These devices are not just distracting, but social media and the web as a whole is so saturated that it can be difficult to cut through the noise. 

Be different than your competitors! 

In an increasingly paper-free world, people will take notice if you are sending them physical mail. The rise in the digital world has made physical mail scarcer, so you can use avenues that your competitors aren't thinking about by choosing direct mail. 

You can browse through a lot of different direct mail materials to make sure that your direct mail campaign stands apart from the rest. 

3. Help Drive More Traffic to Your Website

Don't think that you can't mix and match your different types of marketing campaigns when you use direct mail. Believe it or not, direct mail is one of the best tools that you can use to drive traffic to your website.

By including your web address and social media accounts in print form and with a barcode that they can scan to go to directly, you'll boost your traffic and your search engine optimization success as a whole. 

This way, you can build your physical mail campaign without feeling like you're sacrificing your digital marketing plans. Best of all, the startup is seamless with a direct mail marketing campaign. With a little bit of design know-how and effort, you can get your materials printed and start executing your marketing plans right away.

Consistency is the key, so make sure that you are continuously tracking your progress and pointing people toward your site. The more you send out, the more your customers will be aware of your brand, your promotions and your services. 

4. It Allows You to Get Creative

Making your direct mailers creative prevents you from sending people junk mail that will only clutter their boxes. 

Your direct mail campaigns will be more effective when you put some creativity into it. You can really lean into your artistic vision and use your physical materials to get whatever you need out of your mail. 

If you need help in creating a new direct mailer hire a graphic designer to assist you. They can help your vision come to life and really set you apart from your competition.

5. Direct Mail Builds Brand Equity

You also need to know that the impression you create through direct mail creates excellent brand equity. 

Opening mail creates an emotional response. After a person not only experiences that response, but is then given value in the form of a useful offer or creative advertisement, they won't forget about your brand or your company.

Sending physical mail also shows more thought and care. Your direct mailer will boost your brand equity and will amplify your marketing efforts, especially when applied to an effective direct marketing campaign. 

6. Get Personal with Direct Mail 

Since direct mail is very hands-on, personalization is far more possible and seamless. It is a great way to help your direct mailer stand out from the rest of the pile. 

People will already get a good impression of you for taking the time to physically send them mail. This impression is only strengthened when you personalize the mail in a way that is just for them. Creatively placing their full name somewhere in the design of the card and also addressing your direct mailer to your customer will give you an edge on your competitors and will make your customers feel honored and thought of. 

Personalization takes just a little bit of effort with direct mail, and the brand equity you get in return is immeasurable. In order to set up personalization on your direct mailers, you’ll need to hire a vendor who can do variable data printing. 

Start Your Direct Mail Project Today

You will get so much out of your brand when you apply effective direct mail marketing. These are the benefits you'll enjoy when you take the time to look into these services. 

We'd be happy to help you out!

Get in touch to request a quote on our direct mail services, and don't hesitate to give us a call at (305) 591-0024. 

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