Blog

  • Direct mail is a tool that has been in use almost since the United States Postal Service existed. According to the USPS, 58% of the mail Americans receive is direct mail marketing. In spite of that, 59% of Americans report that they enjoy getting mail about new products! Many businesses limit their ...

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  • Did you know that 76% of consumers trust direct mail and will discuss it with others when it comes from a brand they know? Direct mail is still an effective way to reach customers and can be part of an integrated marketing campaign. But, you need to ensure the company ...

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  • Did you know that 7% of Americans and 25% of Over-65s don't know how to use the internet? That's a huge number of people you can target through direct mail marketing, whatever you're demographic.  If you are looking for a way to increase your business's sales, then using a direct ...

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  • Companies are currently struggling to engage customers in real-time, innovate, and maintain brand cohesion. With help from a professional printing company, you can achieve all three! Otherwise, your marketing materials might fail to drive interest. Instead, you need eye-catching marketing materials. By working with a professional printer, you can boost ...

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  • Do you own a large company but find yourself hitting a plateau when it comes to sales and client retention? Do you find that it's getting harder to differentiate yourself from your competitors? It may be time to consider some new graphic design services.  Professional graphic design can ...

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  • Marketing is a business function that spreads far and wide within the organization. It is how you will attract customers, letting them know about your products and services. Marketing is the driving force in creating your brand's identity. One of the most essential components of any company's ...

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  • They say print is dead—but it's been proven that this is far from the truth. Print is more important now more than ever. Especially in a world where so much digital content surrounds us, print allows customers to interact with companies individually, without much distraction. To captivate your ...

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  • Are you looking for an expert printing company in Miami? Even better, a printing company that has multiple services too? You don't want to trust your business printed materials to just any printer because printing is truly an investment. Therefore, you want to make sure you make the ...

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  • It takes five to seven impressions before consumers become aware of your brand. If your brand isn't consistent, however, you might never develop brand recognition. Instead, your customers will turn to the brands they know: your competitors. Creating a strong brand around your business can boost awareness, recognition, and sales! ...

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  • These days, most marketers use both direct mail and emails in their campaigns. That said, only one of these can be the superior choice.  Which side should your business take in the mail vs. email debate? That depends on your budget, needs, and preferences. To make your decision a ...

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  • While it’s no secret that digital marketing is the way of the future, some forms of print marketing still play an essential role in most companies’ marketing plans. Printed “leave behind” materials, like brochures, are often the key to closing the deal.    However, ...

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  • Did you know that 92% of adults aged 18 to 23 say it's easier to read printed content rather than digital? And, that response rates for direct-mail marketing was 37% higher than for email marketing. That’s a huge percentage! In a world where online interactions reign supreme, these statistics may come as a ...

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  • As a larger company that relies on diverse printing, mailing, and fulfillment services for your marketing needs, it's essential that you have a print and mail service provider with graphic design services that knows how to stand above the competition. With all of the many other aspects and factors ...

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  • The digital age is constantly evolving and surprising us, but there's still room for Direct Mail in people's lives. Direct Mail remains to be one of the best marketing tools that we have. With more and more people cutting costs and going completely digital, a strong Direct Mail Campaign strategy ...

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  • Since computers have pretty much taken over the business world, a lot of marketers are under the impression that direct mail advertising is dying (if not dead) art. However, this is not the case. In fact, the advantages of using direct mail have been enhanced thanks to the digital wave ...

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