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9 Reasons to Use Direct Mail Marketing

Published May 28th, 2021 by Devteam

Did you know that 7% of Americans and 25% of Over-65s don't know how to use the internet? That's a huge number of people you can target through direct mail marketing, whatever you're demographic. 

If you are looking for a way to increase your business's sales, then using a direct mail marketing strategy may be what you need. Direct mail marketing is a form of marketing that uses physical letters, parcels or postcards to deliver an advertisement, message or discount to your potential customers.

Let's take a look at 9 of the best reasons to make use of this tried and tested method of marketing.

1. Direct Mail is Targeted Marketing

Did you know that direct mail marketing is the most targeted form of all marketing? Not only does it use a wide variety of different channels, but it also uses the recipients' existing preferences and habits. Over time, this has made the subject-based marketing channel more effective than most others across a wide range of industries.

2. The Message is Clear to the Customer

It delivers a physical and tactile message for people to hold onto and take with them. With most advertising, the message disappears as soon as seen. With direct mail marketing services, recipients can read your message many times as they put it on their fridge or in their drawer for when it's needed.

3. It Provides a Unique Level of Personalization

Personalization helps your business stand out in a crowded marketplace. It helps you get noticed, establishes you as an expert, and helps readers see that you care about their needs.

When recipients receive personalized mail, they are more likely to respond to it and feel important. You can make better personal connections with a direct mail marketing campaign as you can customize the letters you write and send.

4. It's Brilliant for Increasing your Brand Awareness

Direct mail marketing gives you a chance to get your brand noticed. It is perfect for utilizing the "Test and Learn" method of marketing. This strategy lets you create many versions of your piece and test which one works the best.

By doing so, you only use your best piece rather than mass-producing every single one. You can also use direct mail for brand awareness (as opposed to selling products). Some businesses like real estate companies will have people fill out a form to add their name to a database, but they will not sell anything from the initial mailing.

5. Building Your Brand for Maximum Impact

Direct mail marketing helps you build your brand. It is a little different from brand exposure, as, with exposure, you've established your brand.

In brand building, you can use the testing methods to determine your direct mail customers are most responsive and build a target audience. These people will feel like they have a personal connection with the sender, and in turn, this creates brand loyalty.

6. You Can Diversify Your Audience With Direct Mail Marketing

When you are marketing your business on the internet or with radio and television ads, you reach a specific type of person. With direct mail, it is possible to reach every type of person within your target group.

The key is knowing what messages will work with each individual and using direct mail as the perfect avenue for creating and delivering those messages to your audiences. In some cases, you might be able to target potential customers via direct mail, but not via e-mail for legal reasons, e.g., GDPR.

7. It's Perfect for Promotional Campaigns

Offers and discounts are where direct marketing excels. Using these kinds of strategies guarantees to get your customers excited. Many offline seniors prefer physical ticketing services.

So the idea of having a physical coupon or ticket is more appealing. That's especially true for those who aren't so tech-savvy, such as the older generations. But irrelevant of age, there's always a benefit to printing incentives and offers to people of all ages and demographics.

It also helps to explain to those who don't use the internet how they can buy tickets. Most direct marketing companies tend to know their target audience better than anyone.

8. It Motivates You to Take Action

Direct mail provides you with a call to action that can help you motivate your audience to take action. That's true whether you are running a sale, giving away coupons, or trying to sell your products.

Direct mail is a great way to inspire action and get people on board. It is possible to help customers think about what it would be like to be in your position.

9. It Increases your Customer Lifetime Value (LTV)

Lifetime Value (LTV) is the profit made when customers are still buying from that company two years later. When you know where to send your direct mail, this often leads you to the most profitable customers. It also provides clarity on what kind of marketing works best for your business.

Direct Mail Marketing is Still Relevant

Direct mail marketing costs can look high compared to other strategies. But keep in mind that once you have a template, it is very affordable to maintain your direct mail campaign. All you need is some good direct mail pieces, envelopes, and stamps.

When it comes to direct mail, you need to consider your goal for this marketing technique. Is it to meet more customers, increase brand awareness or sell products? Use direct mail marketing companies to help build your strategy and help you reach your target audience. 

Get in touch today and let us deliver great value to your next customers!

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