5 Tips for Choosing a Direct Mail Printer in Miami

Published August 20th, 2020 by Devteam

Are you looking for an expert printing company in Miami? Even better, a printing company that has multiple services too?

You don't want to trust your business printed materials to just any printer because printing is truly an investment. Therefore, you want to make sure you make the best choice for your printed materials and your bottom line.

Whether you want to send out direct mailers, postcards, a tri-color brochure, or a calendar, you need to choose a Miami printer who is knowledgeable, experienced, and has the right metric tools in place.

In this post, you'll discover what you need to look out for to choose the best printer in Miami. Without further delay, let's get to it.

1. Knowledge of USPS Standards and Guidelines

You would think this would be a no brainer, but if your marketing communication doesn't satisfy the USPS's regulations and standards, it could give you a big headache and could be a waste of your money and time.

Be sure to ask your printing company if they are knowledgeable in USPS Mailing standards, because many are not and will say they will offer you huge discounts as a coverup. Instead, it’s better to find a printing company that has extensive familiarity and experience with the USPS regulations. Finding a Direct Mail Specialist or a preferred USPS Printing Vendor would be the the best option for you! 

Where many people go wrong is in the design aspect of the mailing piece. You need to ensure the design of your materials suit USPS standards, or you'll pay the price of having to redo your marketing all over again. USPS postal requirements aren't easy and can be complex. 

Another easy mistake to make is not leaving enough room on your collateral for the postal barcode. This will make it very hard to track and is extremely necessary when presorting your mail. For a mailing job that costs $5,000, you could end up paying an additional $1,000 due to this kind of error.

To avoid this, it’s best to make sure your printing partner specializes in direct mail so you know they use the proper design elements and format your materials correctly.

2. Experience With Design and Copywriting That Know Direct Mail

When you don't have an in-house creative team you should definitely hire a Printer in Miami that has these creative services too. You’ll be in the right hands with these professional designers and copywriters who actually know the business of direct mail.

Hiring someone who's good with the written word that doesn't know direct mail will negatively affect your bottom line. Ensure the partner you choose possesses extensive expertise in creating materials for direct mail.

Direct mail requires specific expertise using design and copy to hook your readers with a headline and an image quickly. It should also engage and motivate the prospect to act with an effective call-to-action.

3. Access to Data You Can Trust

The last thing you want to do is waste your hard-earned dollars on the wrong target audience, or miss the right target market. You want to make sure the right people receive your message, making your mailing list (data) vitally important! 

Ask your direct mail printer about their mailing lists options to avoid this. Make sure they contain the best qualities that suit your target audience such as:

  • Demographic data
  • Geographic data
  • Psychographic data

A good direct mail printer will be able to provide you with this information for quality leads. If they won't, look for another company to work with instead.

4. Good Tracking Methods to Measure Response

Other than choosing a well-targeted list, another important thing to do when selecting a direct mail printer is finding out what their tracking data abilities are and what they can offer. Make sure the direct mail printer you select uses effective tracking tools.

The right tracking methods enable you to adjust your campaign and give you real feedback on your marketing pieces. Using digital integrations such as a QR Code, microsite, landing page, URLs, or 2D barcodes, and Coupon Codes allow you to track where your leads and sales are coming from.

Efficient tracking helps you organize your database and revise your marketing campaign strategies for future mailings, ultimately making your direct mail marketing more successful time and time again. Talk to your direct mail printer and see if they can add any of these tracking methods to your campaign.

5. Make Your Life Easier

As a business owner or marketing professional, you know there are many aspects when it comes to the process of creating a direct mail campaign, including marketing strategy, design, direct mail copywriting, tracking, and more.

When you're a small business owner, you may not have the budget to hire a full-time in-house team for all your designing and marketing needs. Unfortunately, this means you'll need to rely on multiple freelancers and outside vendors to fulfill your job which will become more expensive for you. The best option is finding a printer in Miami who streamlines these services for you!

One-Stop Shop Print + Mail Provider

When selecting a direct mail printing company, think how much easier your life would be if your Miami printer offers these services under one roof. You’d be able to streamline everything and you won't have to chase another vendor down when you need to make a change. 

Find a printer in Miami that can handle everything from strategy to creating, from tracking to mailing and more. It will make your life easier, save you time, and relieve your printing headaches when you find a provider who offers multiple services. This way, you'll be confident you've chosen a partner who is dedicated to you and promoting your brand! 

5 Essential Tips Reviewed When Considering Printing in Miami

When looking for an expert direct mail printer in Miami make sure your they possess these five important qualities and abilities. It will make a huge difference in your marketing results, saving you time and the hassle of wasting your energy and your marketing dollars.

Need a high-quality printer in Miami? Get a quote today from one of the Top Commercial Printers in Miami who offer expert sales collateral and marketing materials with top quality services and great customer care!

Service You Can Trust