5 Important Graphic Design Services to Elevate Your Company

Published March 5th, 2021 by Devteam

Do you own a large company but find yourself hitting a plateau when it comes to sales and client retention? Do you find that it's getting harder to differentiate yourself from your competitors? It may be time to consider some new graphic design services. 

Professional graphic design can be the difference between business cards and direct mailers that people ignore or hang onto. A new, professional logo design can even help communicate your unique selling proposition to leads better. 

With this in mind, read on to learn about the Top Five Graphic Design and Creative Services that you need to utilize today! 

1. Brand Design

If you want a complete overhaul of your brand, then we recommend looking into brand design. Designers will take into account your company's culture, mission statement, values, and ethos in order to create a distinctive corporate identity. They'll also survey the competitors in your field in order to create a unique identity. 

Most importantly, designers will also assess your target audience in order to create an emotional connection with them through visual language. They'll incorporate typography, colors, logo design, and more that tells a story that people can relate to. The goal of good brand design is to create a lasting impression as well as establishing a brand identity.

If you don't know where to get started with your company's brand refresh, getting the help of the professionals will put you on the right path. This will also enable you to create more effective marketing materials later on.  

2. Logo Design

If you already have a brand design that customers readily identify, you can still refresh your logo. Your logo design is one of the most important aspects of your visual brand, as it should be able to communicate your company's unique identity in only a matter of seconds. However, companies evolve and change over the years, and the same is true of trends. 

A new logo can help freshen up your logo and bring you into the modern-day. You may find that a new logo design is also able to communicate what your company stands for in a more effective way. 

The best logo design will incorporate your company's color palette, typography and tell a story. It's able to speak to your target audience in a bold way with a simple design that doesn't appear too crowded or confusing. 

3. Ad Design

Whether you want to create an eye-catching social media ad or a sign on a billboard, professional ad design will help elevate your brand by turning heads and improve ROI. It's important that your ad design is consistent with the rest of your brand so that you continue to build authority and recognition. 

Ad designers are also able to take complex information and shorten them down into visuals that are easy to understand. For instance, if you're running a sale on old products ahead of a new product launch, a designer won't include all the fine print on the ad itself. Instead, they'll use a combination of imagery, colors, and large font in order to create a sense of urgency. 

You can see how some of the best ad design examples are almost works of art. They combine balance, repetition, color, and shape in order to create compelling visuals.

4. Trade Show Banners

Have you ever attended a trade show but found that fewer people than you predicted showed up to the booth? It all starts with a good design. Since you're packed into an area filled with competitors, you need to be able to stand out through the design of your booth as well as your marketing material. 

Designers know how to use negative space as well as your brand's logo and typography in order to create bold, compelling banners. You'll find that many of the best designs feature bold colors and dynamic designs that draw the eye from one side of the banner to the other. Some minimalistic banners can even shock and intrigue by only featuring a single product photo, which can urge people to step closer and investigate.

5. Business Cards

If you don't have business cards and have attempted to get one designed online without great results, then it's time to consider a professionally designed one. Business cards aren't dead. When you're at networking events, professionals still trade them freely in order to jog each other's memory about their meeting.

Business cards can also act as an endorsement of your company with an eye-catching design. For instance, if your company has a playful personality, bright pops of color and a minimalistic design can be intriguing. On the other hand, if you have a B2B company, serif fonts with raised lettering can impart a sense of authority and prestige that puts you ahead of competitors.

Business cards will always be in your repertoire, so we recommend investing in them.  

Graphic Design Services: Invest in the Best

Graphic design services serve an important role for your company. Not only do they help communicate your company's culture, values, mission statement, and more, but they can also help you create more effective ads. Professional designers know how to use a combination of colors, patterns, balance, and negative space in order to create compelling visuals that draw the eye. 

If you're investing hundreds in trade show banners, flyers, booklets, and more, you want to be sure that the design attracts your target audience. Through the right design, you can actually build better relationships with customers, as they'll be able to understand your values and mission more clearly. 

Ready to invest in graphic design services that can bring your bold ideas into reality? We specialize in creating powerful corporate identities and marketing materials for all of our customers. Take a look at all the design services we offer and request a free quote today to get started!

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